Because in my old age I’m becoming increasingly happy to be “that girl” – the cantankerous voice who admonishes you for your language and behaviour, and is happy to suggest who you could do things better – I feel as if I’ve been sending a lot of form responses to new bands urging them not to send unsolicited mp3s to us bloggers. While I can understand that, if you’re new at this whole self-promotion business, you’re unlikely to consider the cumulative impact your solitary attachment might have on an inbox that receives 20 or 40 similar messages a day; I cannot figure out what goes through the head of somebody who attaches three or even five tracks to an email without asking first (true story, folks).
What makes it even more annoying is that there is no shortage of sites and services where you can upload your tracks once, and then spam bloggers to your heart’s content with low-impact, webmail/mobile friendly emails. So when I was offered a guest post on the growing use of the technology, I jumped at the chance.
Quite a bit is being written these days about the different ways in which technology is changing industries of all kinds. Naturally, whenever a new technology with a practical use comes out, it will offer improvements for various businesses. But more specifically in recent years, the increased digitization of the ways in which we communicate and share information has led to dramatic shifts in the ways in which people conduct business. The clearest indication is the prominence of smart mobile devices in today’s society – devices that allow us to communicate and conduct business from virtually anywhere we please!
However, it is also important to recognize that technological improvements are affecting an extremely wide range of industries. Often, we hear about these improvements with specific regard to major companies or massive online businesses – but they are also affecting small businesses, private ventures, etc. For example, consider the concept of advanced file sharing, which is a very hot topic in online business, and even online education. Companies like ShareFile are offering services that make it easier for people to transfer and store large or complex files that cannot always be supported by basic email. This service carries major implications for a number of big businesses and industries – but it can also be a great help in somewhat less publicized ways. For example, consider the needs of a band or private recording artist.
Just as people operating in business capacities often need to send large or complex files digitally, musicians are also operating more and more frequently in a digital format. This means sending music files (between each other, with outside inspiration, with agents and managers, producers, etc.) online, and this can quickly become a bit burdensome to an ordinary email system. Of course, the odd mp3 file here and there is perfectly manageable for most major emailing platforms. However, when it comes to sending dozens of music files in a single day, or an entire album’s length of music in a single file, there are many emailing systems that would have a difficult time managing the content.
This is where advanced file sharing can come in handy for a musician in today’s world. Not only can an advanced file sharing system handle the size and complexity of the files just discussed, but it can also offer increased security and backup capabilities for your online transfers and communications. In working on, editing, and sharing music, this can be an invaluable benefit, and can offer you a far more efficient way of advancing your music. This is merely one of many examples in which a technology making waves in big business can also help on a smaller or more independent level.
This is a guest post written by freelancer Rob Simmons. Rob posts on a variety of tech-related topics.