beauty review: billion dollar brows;

The beauty world’s obsession with eyebrows was one of the more perplexing trends of 2015. Suddenly, brows were everywhere: threading, shaping, tinting, highlighting. It makes sense, of course, as a good brow stands out and brings definition to your face – but I’m pretty sure we’ve always had them. What was so special about now?

Billion Dollar Brows - Packaging
Billion Dollar Brows - Best Sellers Kit

Now, I know I approach this issue from a relatively advantaged position. That I have, if you will, eyebrow privilege. I have mentioned before that I was blessed with good brows, and so it was that up until about three weeks ago I’d never owned a piece of eyebrow makeup. Not as much as a pencil. But then, just before Christmas, I was getting my regular eyebrow wax at a certain premium high street beauty counter, when my usual therapist said the fateful words:

“Oh, you’ve still got a wee sparse patch there.”

So Billion Dollar Brows entered my life at an extremely fateful time. The other reason for which being that the samples thief was coming home for Christmas and she is, in her own words, “obsessed with eyebrows”.

Billion Dollar Brows is, as the name suggests, a US brand which arrived in the UK just before Christmas. The company describes itself as “the only cosmetics company dedicated exclusively to eyebrows” and makes a wide range of pencils, powders, tools and accessories. I was sent a ‘Best Sellers Kit’* (£49.50) containing four key products, as well as the 60 Seconds to Beautiful Brows* (£24) powder and brush. Both of these, plus a number of other Billion Dollar Brows products, are available in Boots stores and online.

The Best Sellers Kit contains everything that even a total novice like myself needs to get great brows, step-by-step. As I have a fringe at the moment I even went as far as sweeping it back so I can demonstrate to you, despite the fact it left me with a big moon face. You’re welcome.

Billion Dollar Brows - Best Sellers Kit

First up is the Universal Brow Pencil, which Billion Dollar Brows claims will “work beautifully with most skin tones and hair colours”. This looks like a warm, tawny brown in the packaging, but my eyebrow hairs are almost black and it looked like it was made for me. Witchcraft, clearly. This is a mechanical pencil which never needs sharpening, and it comes with a little twisty brush on the end for blending purposes.

The next step is to use the double-ended Brow Duo Pencil to highlight under the brow bone and conceal any pesky blemishes (like that spot I seem to have developed between my brows). This can be blended with the Smudge Brush, before you use the clear Brow Gel to lock your look into place. Simples.

And here’s the finished look, with a bit of extra slap on so you can tell it’s me and not my brother (it’s a little touch and go in that one on the bottom right).

Billion Dollar Brows - finished look

I was thrilled with these products: I found them to be really high quality in feel, easy to use and they met a cosmetic need I had no idea I had. I was less clear on the 60 Seconds to Beautiful Brows powder and brush, but that was fine – that kit was destined for a certain person’s suitcase as soon as she clapped eyes on it. She’s been sending me regular selfies via Whatsapp since her return, and has declared the powder “the best she has ever used”. So there’s that.

Billion Dollar Brows - 60 Seconds to Beautiful Brows
Billion Dollar Brows - MC tries 60 Seconds to Beautiful Brows

I miss that face.

Billion Dollar Brows are giving away three Best Sellers kits to UK residents during this campaign, so if you like the look of the products you can enter via the widget below. Note that this isn’t my giveaway, and your details will be passed to Billion Dollar Brows.

Do you like the look of this brand? What are your favourite eyebrow products?

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DISCLAIMER: This post contains a PR sample, but all opinions are my own and unbiased. See my full disclosure policy.