uk modcloth alternatives for fans of fabulous fashion;

And lo, US online fashion boutique ModCloth had been acquired by Walmart subsidiary for a rumoured $51-75 million.

The deal shocked many people who had been drawn to ModCloth by their pro-woman, body positive ethos, as well as their wide range of quirky clothing, homeware and accessories – much of which could be sourced elsewhere for cheaper, sure, but the site brought all these things together and put a pretty ribbon on it.

I’ve loved ModCloth for years, spending late nights and bus trips adding to my ever-growing wishlist on the site’s mobile app and trying to break my occasional orders into smaller lots so that I’d only have to pay for international shipping, with no customs charge on top (when it went wrong, it was painful). Their regular Stylish Surprise promotions, allowing you to buy mystery end-of-season items at ridiculously discounted prices, were a staple of my 20s (and, being honest, early 30s).

Both and ModCloth have insisted that the brand will continue to run independently, and that the arrangement will give ModCloth more working capital and the ability to open more physical stores – but I suspect my days of shopping there have come to an end. Ethically, the Walmart connection jars – and while you can justify paying over the odds for international shipping in order to support a business that you really believe in, the same can’t be said when the profit’s ultimately ending up in the same place as it would for your Asda shop.

Besides – before my credit card provider pulls the kids out of school – it’s not as though there aren’t plenty of lovely UK-based places to keep my wardrobe happy. Inspired by Canadian writer (and new Twitter pal) Rebecca Jones-Howe, who pulled together a similar list shortly after the news broke, here are some of my favourite online fashion boutiques.

UK Modcloth alternatives - Lindy Bop - New York print dress
UK Modcloth alternatives - Lindy Bop - Music notes dress

Lindy Bop

Perhaps the mother of all vintage-inspired affordable UK clothing brands, Lindy Bop caters for UK sizes 6 to 26 with a range of styles inspired by true vintage patterns and shapes. If you’re a fan of prints, Lindy Bop is definitely for you – while there is plenty here for lovers of stripes or polka dots, it’s their gorgeous cityscapes, pinup, cat print and even dinosaur designs that keep me coming back for more. While their sizing can be a little inconsistent between styles, their friendly customer service means that online shopping and returns are never a chore.

Dolly and Dotty

Ever find a dress that would be perfect… if, you know, it was in any other colour? Then let me introduce you to Dolly and Dotty, a Brighton-based company who, once they figure out what works, will reproduce it in every colour under the sun. The first time I bought a dress from these guys I was thrilled to discover it came with elastic built into the back – perfect for us big-busted ladies. Again, prices are super reasonable, while they stock a range of sizes from UK 6 to 24.

Birthday Rituals - A new dress
That's Why the Pixlet Is A Vamp


Inching up the price scale, Collectif is a London-based 1940s/50s repro brand that’s as much about pencil skirts, ‘gypsy’ tops and high-waisted trousers as it is about cute dresses. Their knitwear is a staple of my work wardrobe, and their twice-yearly 50% off sitewide discount code is the reason I own – and genuinely wear – a pair of blue gingham cigarette pants.

Silly Old Sea Dog

If price was no object, sometimes I think I’d wear nothing but Silly Old Sea Dog. Cornwall-based Alison Ballard sources the most gorgeous printed cottons, which are then sewn into beautifully flattering 1950s-style dresses at a factory in Scotland. These are proper investment pieces with prices to match, but the quality is excellent and your dress or skirt will last you forever.

The Silly Old Sea Dog dress - Last Year's Girl
Christmas comfort and joy with Hotter Shoes - Glasgow Christmas market

Crown and Glory

I finally cancelled my subscription to Crown and Glory‘s monthly hair flair club last month, not for lack of love but because I genuinely have more hair accessories now than there are days in the year. Also, I think the star crown is finally back in stock and I can easily justify it if I’m not paying for a subscription. If you’re planning a wedding, Crown and Glory’s incredible collection of offbeat wedding veils (designed with Kat Williams of Rock n Roll Bride) will make you swoon – and if you’re not, well, who needs a reason to wear flowers in their hair anyway?

Miss L Fire

Purveyors of rock and roll footwear with a vintage twist, Miss L Fire is my go-to for glamorous heels, flats, wedges and everything in between (including an incredible pair of four-inch blue gingham platforms that somehow I can actually walk in). With new collections twice a year, it’s rare that I don’t have a Miss L Fire wishlist as long as my arm – and with my oldest pair a good ten years old now despite the rate at which I wear out my shoes, I can vouch for the quality.

Cake Hero - Last Year's Girl
UK Modcloth alternatives - Miss L Fire

And that’s just the ones at the top of my list. I also love Vintage Style Me for handmade, vintage-inspired clothing (including the tinsel dress!); Tatty Devine for half my jewellery and Fever for vintage-inspired workwear. Lady V London is killing it at the moment, if their targeted Facebook advertising is anything to go by; Vivien of Holloway remains everything I aspire to; and I haven’t gotten around to trying Joanie Clothing yet (but I will).

What are your favourite places to shop for clothes online?



  1. Gillian Wardrop
    April 19, 2017 / 8:23 am

    I bought an excellent dress from Joanie. It is stretchy and comfortable and very flattering to larger busts, I will definitely be back. A friend introduced me to Pretty Kitty when I was searching for a killer dress to wear to a wedding. Anything I can put a petticoat under is a top choice! I will absolutely be having a look at the suggestions here! Thanks.

    • April 19, 2017 / 10:41 am

      That’s great to know about Joanie, because I had my eye on the star print dress over Christmas and now it’s in the sale! A wee payday purchase I reckon! x

  2. April 19, 2017 / 3:05 pm

    Bookmarked. I used to shop religiously online at Mod Cloth when back in Aus – no customs charges! However, stopped when I moved here for obvious reasons. So, a very big thank you for this list!

  3. April 20, 2017 / 11:27 am

    Ah I just ended up purchasing a pair of cigarette pants from Collectif! Couldn’t find any gingham ones unfortunately but did find a lovely check pair in the sale! I’m definitely going to check the rest of this list out thank you! X

    Kirsty | The Monday Project |

    • April 20, 2017 / 12:53 pm

      YESSSSSSSSSS. I have these ones in blue, but I constantly forget and think they’re the pink ones. Crossing my fingers that the pink ones end up in the sale before too long x

      • April 20, 2017 / 12:56 pm

        OH MY GOD those are even more fantastic. I’m going to be keeping my eye out for them too! x

  4. April 23, 2017 / 4:12 pm

    Excellent tips! I especially love Joanie Clothing.

    • April 23, 2017 / 6:13 pm

      Good to know – I placed my first order on Friday! x

  5. rachelle renée
    May 11, 2017 / 3:31 pm

    Based on what I’ve read, Koger wants to keep ModCloth as is with their same message. However, I wasn’t pleased to read the news that WalMart acquired them. Since moving to Small Town America I’ve seen how WalMart does build and give back to communities like some of their adverts say…. but their employees are still treated like crap and have unfair treatment/benefits.

    You’ll be receiving packages for Rachelle Renée at some point 🙂 we’ll need to work out a paypal/post schedule, haha!

    • May 16, 2017 / 4:32 pm

      Yeah, I read the same statements from Susan Koger. The whole deal just makes me feel uncomfortable though: while I understand that companies need access to finance in order to grow (I mean, I work for a huge commercial law firm!) it’s just not a good fit given their whole ethos. With the exchange rate and customs fees making shopping in the US uneconomical at the best of times, it’s even more difficult to justify now – especially when there are so many great alternatives closer to home! x